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Effective Sales Channel Mix


Design a new retail concept in the car industry

COMPANY: Large international premium car manufacturer

YEARS: 2016-2018

MISSION: Create a new hybrid car retail concept to maximize sales performances in metropolitan areas.

Tough challenge of maximising attractiveness and footfall while reducing retail space to maximize profitability.

Design process starting by a pragmatic analysis of key trends, customer buying patterns and brand objectives, which led to a highly digitalized concept, bringing new and profitable services, which was successfully tested over a 12-month period and led to tripling the brand market share in the targeted area. 

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